Original Caramel Cow Tales® were introduced by Goetze's Candy Company in 1984. They are made from the same secret family recipe used to make Goetze's Caramel Creams® (a.k.a. "Bulls-Eyes®"). Cow Tales® were named in correlation with "Bulls-Eyes®," maintaining the cow theme used to promote Goetze's dedication to making caramel with quality ingredients, including real milk.
To keep the name from being taken literally, Goetze's used "Tales" instead of "Tails." Alluding to whimsical and nostalgic children's stories, since this brand is a more light hearted and fun rendition to Goetze's Caramel Creams® brand. In addition, the image of a cow jumping over the moon - an allusion to the "Hey Diddle Diddle" nursery rhyme - was added.
In 2016, a new face and mascot of Cow Tales® was introduced, Duke the Cow!