Original Caramel Cow Tales were introduced by Goetze's Candy Company in 1984. They are made from the same secret family recipe used to make Goetze's Caramel Creams® (a.k.a. "Bulls-Eyes"®). Cow Tales were named in correlation with "Bulls-Eyes," maintaining the cow theme used to promote Goetze's dedication to making caramel with quality ingredients, including real milk.
To keep the name from being taken literally, Goetze's used "Tales" instead of "Tails," and added the image of a cow jumping over the moon, an allusion to the "Hey Diddle Diddle" nursery rhyme. In 2016, Duke the Cow became the mascot and face of Cow Tales!